Casting Call: For All Beauty Video Starlets

Discover and show off the “je ne sais quoi” in you.

Technology has rev­o­lu­tion­ized the way we nav­i­gate in the world of beauty products.  It allows women from all over the world  to share with us their opin­ions and their tips on skin­care prod­ucts, to tell us what work and what does not for their skin type and color, and to inspire us how to make the best use of our makeup stash. No longer do we have to lis­ten to the fancy mar­ket­ing cam­paigns of cos­metic com­pa­nies and hate the girl in the mir­ror that just does not look like what is in the advertisement. We can watch other users demostrate the prod­ucts before we pur­chase. How to use it? Does it look well on my slightly imper­fect skin? Is it really as sim­ple as ABC? Can a non-professional like me do it?  What a great way to dis­cover the lat­est beauty from around the world.

However, this tech­nol­ogy is not new. From there being one reviewer back in 2005, there are now lit­er­ally thou­sands of review­ers online, and increas­ing daily too. As read­ers or view­ers, who can we trust? Who’s video is worth our time? Who’s swatches are most com­plete? And how can I stay in the cut­ting edge of this new infor­ma­tion overload?

On the other end of the spec­trum, how do you, as a bril­liant reviewer stand out from the crowd? How can you fight your way to get to be discovered?  How to expand your fan base?

Our answer is to fea­ture new and upcom­ing video STARTLETS on MyShimmer. We love the fact that this sup­port women aspir­ing to become makeup artists, beauty entre­prenuers or just a video movie star! Let us help dis­cover and show off the je ne sais quoi in you!

Michelle Phan — “A dame who plays game!“

Michelle Phan’s story is a fairy tale.  When she was little, she wanted to dress up as a princess for Halloween but her fam­ily has no money for that.  Without a fairy god­mother to turn her rags into a nice dress and pump­kin into a car­riage, she resorted to what she has, paper plates and lip­sticks. Like the hun­gry lion that she dressed up as, the inad­e­quecy drove her to be strong and resource­ful. As she grew up, she strug­gle to blend in with a world of blonde princesses and failed, but never fallen behind. She found art and there she found herself. And then there was the Internet. With her web­cam, her artis­tic skills and her charm, she became her own fairy god­mother. Despite her hum­ble begin­nings and her mother’s dis­ap­proval, she have enough from part­ner­ing with YouTube to pay for Art School. Millions are watch­ing her chan­nel and wanted more. Currently she has makeup spon­sor­ship for her own prod­uct line, and soon there will be a video game char­ac­ter mod­eled after her. We applaud her efforts to stand up to chal­lenges, break­ing tra­di­tions and mak­ing the best out of her tal­ents. What about you? What is the dream you are dream­ing of?

Lauren Luke — “I want to make a huge change to the beauty industry”

Lauren Luke (aka panacea81) is another sen­sa­tional fairy-tale-turned-reality.  Growing up, she was not the most pop­u­lar girl in school and got picked on all the time. And life was not any eas­ier when she became a teenage mother. She has to quit school to sup­port her­self and her son. She started sell­ing makeup on Ebay. Her porce­lain skin and skill­ful hands soon attracted ebay­ers ask­ing how to recre­ate her look. Then every­thing is his­tory. Her Geordie accent and her dog’s snore are a daily nec­ces­sity for 300,000 sub­scribers. She has her own makeup line, By Lauren Luke, sold online and in Sephora.  She has her book Look Like A Star pub­lished, and she is going to be fea­tured in a video game. She has been on BBC,  the Guardian, Time mag­a­zine, among oth­ers. Last count, the girl had 52 mil­lion views!

Now is the time.

What about you? We want to fea­ture YOU, the next up and com­ing video star!  Have the spirit to be the fore­run­ner of another beauty rev­o­lu­tion? Know how to keep (or feign) your skin flaw­less? Or how to min­i­mize dam­ages to your skin to match your bub­bly per­son­al­ity? And tips on how to stay happy and healthy?

It’s not too late to catch the train. Upload your video to http://theshimmernetwork.ning.com/!  Now!

Need help? Don’t be shy, ask in the forums, tell us what prod­ucts you want to review and we are here to help!

And do come back to MyShimmer.com daily to see the best of online tuto­ri­als from the video star­lets we dis­cover, so you can be the first to tell your fans and fol­low­ers about them.